My Framer Site

Packaging and Advertising

branding

The main objective of this project was to create a can design that not only communicated the "Beyond Reason" brand, but also captured the essence of its New England IPA. The product description, with its "enveloping mouthfeel" and "explosively fruity" notes, served as the foundation for the visual conceptualization. I used a combination of bold and layered colors, with hues reminiscent of tropical fruits, to evoke the flavor of the Simcoe and Mosaic hops. The illustration style is dynamic and a bit chaotic, reflecting the beer's bold character and its promise of a "tropical bliss" in every sip, making the can stand out on any shelf.

This project encompasses the creation of the brand and visual identity for URBANA, more than just a label, it represents a fresh and authentic urban lifestyle centered around apparel. Utilizing blue as the primary color, the identity establishes strong brand equity and versatility, allowing it to adapt seamlessly across various products, packaging, and collateral. The comprehensive corporate identity program is built upon a cohesive visual system, integrating modern typography, dynamic layout structures, and a clear hierarchy.

The creation of 'THE ADVENTURER' magazine, a travel-focused publication that captures the essence of adventure and the thrill of exploring the unknown. This concept comes to life through a carefully orchestrated editorial design, from the compelling cover to the meticulous layout of each page and cohesive advertisement spreads. The entire system delivers an organized fluidity and high-impact imagery that enhances the written content. A refined palette of deep blues and golds is utilized to evoke a sense of belonging, premium quality, and exclusivity

Beyond reason

This project involved the design of packaging and advertising for MAGICAL, a brewery that sells its signature beer, 'Momentos.' The core concept was to build a brand experience, not just sell a product. I created a cohesive visual identity for three distinct flavors, designing the packaging and developing a full advertising campaign for both social media and print magazines.

PORTFOLIO

about

My name is Natalia Quijano and I'm a final-year graphic design student driven by a passion for creating impactful visuals. I specialize in building vibrant, original designs that don't just look good—they tell a story and connect deeply with people's ideas. My goal is to craft strategic design solutions that flawlessly capture the core identity of every project. Through my academic projects, I've developed a strong foundation across various design disciplines, including branding, logo creation, advertising, packaging, and web design. My technical toolkit includes proficiency in Adobe Photoshop, Illustrator, InDesign, XD, and Figma.